On February 15, 2021, the Hortilux sales team will be expanded with two new account managers: Mitchel Visser will start as Area Sales Manager BeNeLux and Juriën Koster as Area Sales Manager Medical Cannabis. Hortilux is very much looking forward to their arrival, which will further strengthen its international ambitions as a knowledge partner and supplier of high-tech LED, HPS and hybrid grow light solutions.

Juriën Koster is 31 years old and already has a great track record in the medical cannabis industry, including as a business developer at Phytonext. This experience fits perfectly with his new role at Hortilux. Juriën: “There are enormous opportunities in the medical cannabis market. It is a market in full development in which knowledge and innovation are playing an increasingly important role. Hortilux responds perfectly to this and I am very enthusiastic about our collaboration. ”

Mitchel Visser is 26 years old and was born and raised in the Westland area. As a student he worked for several years at two growers in chrysanthemums and tomatoes. After his graduation at The Hague University of Applied Sciences, he started as an account manager in the temporary employment sector. There he was active for five years in the horticultural sector, which he knows very well. Mitchel: ‘I am really looking forward to this next step in a sector that is in full swing. I hope to meet our customers soon. ‘

Commercial director Harm Ammerlaan: “The arrival of Juriën and Mitchel fits perfectly with the ambitions of Hortilux. A few years ago we made the transition from fixture supplier to grow light specialist. In addition to HPS and LED fixtures, we also offer specialist knowledge and support for the optimal use of grow light. In other words, we now also offer our services during the usage phase to increase the return per m² for our customers through better use of the available light. As a partner we continuously work together with our customer for the highest yield, which is reflected in our new slogan: Your Grow Light Knowledge Partner.

We are also expanding internationally and in new markets such as indoor farming and medical cannabis. With the knowledge that both bring to the table, I am confident that we will provide our customers with excellent service. “